What Is Google My Business?
Google My Business (GMB) is a free tool created by Google to help business owners manage how they appear in Google search results and on Google Maps.
Why Is Google My Business So Important For Your Contractor Business?
When you need a local business or service… What do you do?
Most likely, you will pull out your smartphone, tablet or laptop and will perform a search on Google. A Google business listing allows you to supply useful business information to searchers such as business hours, where you’re located, driving directions and a lot more to increase your overall online presence.
By having a Google My Business profile for your business, you can begin appearing more prominently in the Google Map results. Companies that are found on the 1st page of Google’s Map results enjoys up to 80% of the local people searching for a business to use contacting their business for services.
Your Google My Business (GMB) Profile / Listing Is Your #1 Tool To Be Found By Local People Needing Your Services
When someone searches for a service or product that Google thinks can be provided to them from a local business the search engine results page (SERP) will be changed to include local search results. For example, if you search for “plumbers” you’ll likely see something like this:
Showing up in this 3 Pack (a.k.a. the Local Pack) is your chance to shine as a local business. It’s your company’s way for you to beat all of the larger national companies, as well as other local competition.
There are several factors that influence how you rank in the Local Map Pack that you can begin to optimize today, which are:
- Optimize Google My Business Profile
- Business Citations
- On-Page SEO
Ready To Optimize Your Google My Business Profile?