Get Your Business On The 1st Page
Google Determines Local Search Rankings With The Following Ranking Criteria:
Let’s break these down…
Relevance refers to how well a local business listing matches what someone is searching for. For example, if someone is searching for a “plumber near me”… Your plumbing business website and online profiles need to clearly and completely present your business information that you ARE a local plumbing company in the area the person is searching within. Adding your complete and detailed business information will help Google better understand your business to match you to local search results.
Action Step: Follow our FREE GUIDE: Optimize Your Google My Business Profile to fully optimize your profile on Google.
Distance is how far the search result (your business) is from the search term being used. (ex. “Orlando FL Plumbers”) Google tends to present local search results (businesses) that are within the area of the searcher or the search term being used. If the user does not specify the location, Google will calculate distance based on what is known about the user’s location with GPS, etc.
Action Step: Develop “Local Service Pages” on your website for all areas you provide services to. (Free guide coming soon)
Prominence is based on the information that Google has about a business from across the web. This includes:
Directory submissions (citations), Articles published on websites, Backlinks to your website, & Reviews across the web.
Action Step: Run a FREE LOCAL SEO REPORT to instantly see what your business needs to do today.
In summary, all three of these ranking criteria can be optimized to help your business get found on the 1st page of Google’s Local Search Results.
We provide a FREE CONSULTATION where a local search expert will present a free report specifically for your business & provide up to 30 minutes of consultation to answer any questions you may have. Interested? Schedule your FREE CONSULTATION today.