Google Guaranteed - Local Service Ads


Getting your business guaranteed by Google allows you to run their new “Local Service Ads” that is made specifically for home service businesses.

What are Google Local Services Ads and how do they work?

Local Services By Google is a pay-per-lead advertising platform that Google has started pushing out in different locations across the United States. (Not available in all cities)

Local Services ads help you connect with people who search on Google for the services you offer. Your ads will show up for customers in your area, and you only pay if a customer contacts you directly through the ad.

How do Local Service Ads work?

According to Google FAQ page, Local Services ads make it easy for customers in your area to find and connect directly with your business, and filter results based on the services that you offer. When a customer selects your business, they can simply click your ad and connect with you either by phone or by sending you a direct message request (US only), which you can review on email or with the Local Services app. If a customer used your Local Services ad to hire you and the job is complete, they are then encouraged to leave a review. These verified reviews are posted on your provider profile to encourage other potential customers to book your services with confidence.

What are the benefits of Local Service Ads for your business?

  • Your Business’s Ads appear at the top of Google.
  • The ads will be featured in the Google Assistant’s response to relevant voice search queries.
  • Your Business pays only per valid lead, not per click
  • It’s easy to connect with potential customers searching for the services you provide.
  • You can use a mobile app to communicate with customers at any time.
  • Your company builds trust & credibility with the Google Guarantee.
  • You only pay for leads for services that your business offers, resulting in higher sales conversions.

Google Guaranteed

What is Google Guarantee?

When you sign up for Local Services ads, you automatically become a Google Guaranteed business. The Google Guarantee helps you build a strong reputation online, giving potential customers peace of mind that you have been vetted and approved by Google. If a customer is unhappy with the quality of your work, Google may refund up to the amount paid for jobs booked through Local Services ads, with a lifetime cap for coverage.

What is the qualification criteria to advertise on Local Services?

Once you create an account with Google, you will then verify that your business meets local license and insurance requirements, then complete a background check before your ad goes live.

How To Get Google Guaranteed Badge

Get Started With Getting Your Business Guaranteed By Google

Follow the steps of our FREE GUIDE – HOW TO BECOME A GOOGLE GUARANTEED CONTRACTOR to get your business listed as a Google Guaranteed Business.


Instantly Find Out If Your Business Is Bring Found By
Local People Searching For The Best Contractor To Use